Our Team
Jessica Whidt
Jessica is a public relations and marketing professional with over a decade of experience leading integrated marketing communication, reputation management, and crisis communication in heavily-regulated, high-visibility industries such as aviation and casino gaming. Working in-house at multiple publicly traded companies, she has spent many years working in lockstep with investor relations counterparts to counsel on and support executive and corporate communication. Jessica has a knack for developing nuanced messaging to serve diverse audiences and a keen eye for emerging trends.
Jocelyn Hodson
With a background in public relations, corporate communication and marketing that spans 20 years, Jocelyn has experience building media campaigns from the ground up along with a portfolio of work in paid media, influencer engagement, brand strategy and social media.and She believes that humanizing the angle and nurturing relationships are keys to the success of any media relations effort. She brings a high level of energy and passion to projects, and her inquisitive nature helps her develop compelling stories, which has translated to many successes in recent years with media and influencer engagement. Jocelyn has led public relations within the marketing communications team at an architecture and engineering firm, and has worked with many national and global B2B clients at several agencies throughout her career supporting clients in industries such as site/civil engineering, architecture, HVAC, utilities, multi-family housing and campus, hospitality, material handling and cargo.
Shauna Staveley
Shauna is a passionate marketing and communications expert, with 13 years of social media-specific experience spanning B2B and B2C, both brand and agency. Her areas of ownership include paid and organic, supporting brand, executive, employee, influencer, partnership, crisis communications, and corporate communications content and channels. Her B2B experience is where she’s truly shined, with focus areas such as SaaS, AI & machine learning, physical and data storage, and financial services. In the constantly evolving world of social media, Shauna knows how to adapt and continuously deliver results as a strategic thinker and relentlessly driven executor.
Jennifer Avril
Jennifer is a communications professional with over 20 years of experience including public relations, marketing, internal communications and social media. She has worked both in-house and as an external public relations professional across a variety of verticals including healthcare, software, business intelligence, non-profit and more. A skilled writer and strategic thinker, Jennifer works to leverage client expertise and translate their vision to reach necessary audiences and achieve their business goals.
Kim Schaefer
Kim is a results-driven professional with nearly two decades of consulting and in-house communications, public relations, social media, brand and marketing experience in the aviation, clean energy, travel, tourism, gaming, hospitality, and real estate development industries. Having worked in highly-regulated, publicly-traded companies, she has played an integral role in developing executive and corporate communications, and creating and implementing crisis communications plans, while collaborating closely with brand marketing and investor relations teams in both B2B and B2C organizations.
Ruby Stong
Ruby is a results-driven professional with a diverse background in public relations, strategic communications, research, marketing, and social media management. With a proven track record in developing and implementing comprehensive PR strategies, she has secured feature stories in renowned publications for clients. Ruby’s expertise extends to strategic written communication, audience sentiment analysis, marketing campaign management, and social media account management. Her creative approach, industry knowledge, and dedication to delivering exceptional results allows her to enhance brand presence and achieve impactful outcomes.
Alayna Dalgleish
Alayna is a public relations and marketing specialist with several years of agency experience, bringing a wealth of dynamic and creative skills to the table, including developing and executing multi-faceted PR and content marketing strategies that drive results. With a background in both B2B and B2C marketing, she is well-versed in project management, content creation, media support and strategic communications. Dedicated to her clients and led by passion for their industries, she is always looking for new and creative ways to make an impact and drive success, while looking for innovative approaches to problem-solving, brainstorming new campaign ideas or collaborating with both clients and team members.
Erin Vadala
A versatile communications professional with over 18 years of achievement in public relations and integrated marketing, and expertise in advanced manufacturing, supply chain, logistics, B2B, tech, financial services, nonprofit, retail, and CPG, Erin has helmed brand positioning and recognition programs for a prominent roster of clients, from start-ups to global corporations, including executive visibility, thought leadership, corporate and product publicity, crisis communications, CSR, special events, brand positioning, and social media.
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