The Council of Supply Chain Management Professionals (CSCMP) EDGE Supply Chain Conference & Exhibition in Nashville, Tennessee brought together industry leaders to discuss the latest trends and challenges facing companies worldwide. Three key themes that dominated the conversations in 2024.
CONTINUE READINGMeasuring the impact of media relations hasn’t always been easy. With the advancement of PR tools, more metrics are accessible now than ever before (think sentiment, share of voice, engagement on the media side). But, to unlock even more data from your media campaigns, the simple addition of a UTM can help.
CONTINUE READING