Warner Communications

How to Build a Truly Holistic B2B Social Media Strategy

To fully leverage social media’s potential, B2B companies must develop a holistic strategy that aligns with business objectives and integrates efforts across departments.

Why Every B2B Company Should Prioritize Social Media in 2025

Social media isn’t just a channel to drive sales. It’s a channel meant to support the multiple layers of external business communication you may have, while reaching and influencing multiple audiences.

PR On the Horizon: Crafting a Strategy for the Year Ahead

Navigating the Future of Supply Chain: Highlights from CSCMP EDGE 2024

The Council of Supply Chain Management Professionals (CSCMP) EDGE Supply Chain Conference & Exhibition in Nashville, Tennessee brought together industry leaders to discuss the latest trends and challenges facing companies worldwide. Three key themes that dominated the conversations in 2024.

The What, When, Where and Why of Using UTMs in Press Releases

Measuring the impact of media relations hasn’t always been easy. With the advancement of PR tools, more metrics are accessible now than ever before (think sentiment, share of voice, engagement on the media side). But, to unlock even more data from your media campaigns, the simple addition of a UTM can help.

Connecting with Storytelling in Media Interviews

AI and the Future of PR: The Irreplaceable Role of Human Emotional Intelligence and Trust in Public Relations

The Strategy Behind Successful PR Campaigns

Top 10 Women in Supply Chain 2024

4 Things I Wish I Knew Before My First Job in PR

2024 MODEX, MATS and More: Get the most out of your trade show investment

From Hunches to Hard Numbers: Embracing Data-Driven PR for Success

Navigating The Transition: From Journalism To Public Relations

In the dynamic business of communications, professionals often find themselves at crossroads, seeking new avenues to leverage their skills and passion. One such transition that has gained traction is from journalism to public relations (PR). While both fields involve storytelling and communication, they operate from...

The Top 10 Women Of The Supply Chain

March is Women’s History month, and today, March 8, is International Women Day. We set aside this month and this day to acknowledge the incredible contributions of women throughout history and to celebrate the women making a momentous impact on our world today. The landscape...

Top 10 Clean Energy Companies

Since 1970, Earth Day has encouraged individuals and businesses to look after the environment and help protect it now and for the future, and this year calls on us all to “Invest In Our Planet.” According to the Center for Climate and Energy Solutions, renewable...

Top 10 Women In Supply Chain

Vital to global industry, the world’s supply chain affects us all. The COVID-19 pandemic’s effect brought it even further into the limelight, not to mention impacted our daily lives. From sourcing new materials, to increasing supplier bases, business has had to undergo major restructuring and...

2022 Vision: Supply Chain Predictions

Over the past few years the world has experienced drastic changes as a result of the COVID-19 pandemic. Various industries have had to adapt and pivot to adjust to the new global environment. One industry in particular - supply chain - has dealt with enormous...

Celebrating Nonprofits That Inspire Us

During the hustle and bustle of the holidays, we can all use a reminder to pause and recognize the needs around us, and to give back. Every day, around the world, people work tirelessly to support others or communities in need. Opportunities abound to make...

Top Transportation & Logistics Influencers

In light of the global environment in the past year and a half, the road hasn’t been easy for the transportation and logistics industries. With evolving business models, changes in customer expectations, to technology advancements, the transportation and logistics sectors remain in the spotlight. While...

In A Digital-Transforming World: Journalists Reflect On What They Learned At The 2021 MIT Sloan CIO Symposium

From CIOs Becoming a Larger Part of Overall Organization to Rapid Change Being Possible and More Hundreds of the world’s leading CIOs and digital technology officers gather each Spring for the MIT Sloan CIO Symposium - the premier global CIO event. This year, due to the...

Top Women In Supply Chain

A traditionally male-dominated field, the supply chain & logistics industries are beginning to see more and more women rising to the top, with their numbers steadily increasing over the last few decades. Not only are these leaders making waves in the industry, they’re also paving...

Top 15 Logistics Influencers To Follow

An industry that touches almost everything in the economy for both consumers and corporations, logistics has become crucial to our everyday lives. From transportation of warehouse materials, to amazon delivery and UPS, logistics is necessary for the flow of goods and services. What makes logistics...

Top 10 Clean Energy Companies To Watch In 2021

Renewable Energy Resources Expected to Grow, Creating Opportunity for Businesses The way of the future is trending towards increased use of clean energy that is collected from renewable resources, which are naturally replenished on a human timescale. In fact, renewable energy is...

Top 10 IoT Influencers

The Internet of things (IoT) - a network of interconnected, wireless, smart, sensor-based objects that operate without human intervention - able to record and transfer information, streamlining the data collection process and making companies more efficient and providing opportunities for improvement, is all around us....

Top 10 AI Experts To Watch In 2021

One of the fastest growing industries in the world today, Artificial Intelligence (AI) is on a dramatic pace to enhance and change the way we work and live our daily lives – through everything from humanoid robots to self-driving cars and more. To keep up...

Top 10 Nonprofits Making A Difference For Kids During COVID

COVID-19 has been especially hard on children. And while it can be easy to get consumed and caught up with today’s immediate opportunities and challenges, it’s important we not lose sight of how we’re paving the path for the future and younger generations. Decisions made...

Top Association Leaders Moving Their Industries Forward

Advancing and representing an entire industry is a complex and challenging endeavor. Thanks to associations, industries have a cornerstone for resources, community, a shared purpose, common goals and a central voice for members and stakeholders. From establishing standards, to continuing education and certifying members and...

Top 20 Cybersecurity Influencers You Should Follow

Happy Cybersecurity Month! Cybersecurity and Infrastructure Security Agency (CISA) and National Cyber Security Alliance (NCSA) have kicked off the 17th annual National Cybersecurity Awareness Month with this year’s theme, “Do Your Part. #BeCyberSmart” which advocates for Americans to focus on personal accountability and the importance...

The Top 50 Advanced Manufacturing, Supply Chain & Logistics Influencers You Should Know (Part 2)

As manufacturing, supply chain and logistics industries have had to pivot and innovate in this unprecedented time, there are influencers that stand out in the crowd. From their bold perspectives, creative thinking and use of innovative technology, this group represents the pinnacle of visionary leadership...

The Top 50 Advanced Manufacturing, Supply Chain & Logistics Influencers You Should Know (Part 1)

With the advent of COVID-19, the world’s manufacturing, supply chain and logistics industries have had to adapt and innovate at a breakneck pace to navigate this new, unknown territory. And as they power through, new methods, technology and resources are being used to respond and...

Top 20 CIOs Shaping The Future Of Technology

The world of technology continues to advance at a breakneck pace and now more than ever CIOs have a unique opportunity to influence every aspect of a business. CIOs are charged with leading digital transformations, identifying new business models and strengthening the digital economy. ...

10 Automotive Influencers Driving The Industry Forward

This is one industry that literally lives and breathes “fast.” From vehicle companies pivoting to help during the current COVID-19 crisis, to digitization, increasing EV advancements, and new business models, tomorrow’s auto world has never moved faster. To keep up with the changes,...

Top 12 Influencers In Cybersecurity

Cybersecurity has never been more important to global businesses than it is now. As the demand for top cybersecurity programs increases for organizations in the swiftly changing digital economy, so does its talent. We’ve identified the top 12 cybersecurity influencers we see forging...

30 Women Defining The Future Of Technology

We’re continually inspired by those making waves in the tech industry. And today, more than ever before, a significant, growing number of the brightest thinkers, boldest leaders and smartest innovators are women. Out of the great pool of female talent leading the charge,...

9 Immutable Truths Of Successful Thought Leadership

While thought leadership is always top of mind for communicators, it’s worth reflecting on what exactly makes for a good thought leadership and why is it important. Here we provide tips on how to do thought leadership in a meaningful way and improve your program....

Journalists Reflect On What They Learned At The 2019 MIT Sloan CIO Symposium

Each spring, more than 900 CIOs from the world’s leading global organizations gather on the Massachusetts Institute of Technology (MIT) campus for the annual MIT Sloan CIO Symposium. This group represents a diverse set of industries and organizational types spanning multiple geographies, but they all...

15 Advanced Manufacturing Influencers You Must Know

By Erin Vadala Manufacturing had never been more exciting. The new industrial revolution is here. Transformation continues at breakneck pace. Technologies that were just buzzwords a few years ago, Artificial Intelligence (AI), Internet of Things (IoT), and machine learning, are delivering real value, benefit and...

Weathering The “Speed Bumps” Of The Global Economy

Anyone tracking the health of their business – from owners, to the C-suite, to the sales team and beyond – will likely relate to the statement below. For many companies, the health of their supply chain is the primary indicator of the overall ...

Making Bold Decisions At The MIT Sloan CFO Summit

As we emerge from the Thanksgiving holiday, the Warner Communications team is looking backon the fruits of our labor around another successful MIT Sloan CFO Summit held on November 15. Each year we are a proud partner of this world-class event that...