Representing and advancing an entire industry is no easy task. Trade associations provide vital resources to their members and the wider industry. Associations set the agenda, establish standards, disseminate information, and attract, train and certify individual professionals while creating a sense of shared purpose and community among the membership.
Warner understands the complexity and issues facing trade association communications. We have deep expertise and experience in effectively communicating the right messages to the right trade markets.
For almost a decade, Warner Communications worked with The International Window Film Association (IWFA) to educate consumers and trade professionals about the many benefits of professionally installed window film. How did we do it? Through strategic public relations and marketing programs. Warner Communications established National Window Film day, developed and produced the IWFA’s quarterly member e-newsletter, The IWFA View, launched the organization’s robust social media presence, and developed webinars, podcasts and e-books for the IWFA to continually inform builders, architects, facility managers and consumers. Because of this, it has positively impacted the manufacturers and dealers of window film.
Consumer Engagement, Trade Engagement
November 7, 2019