Association marketers must constantly attract, engage, recruit and retain new members, while doing so with precious resources, while often competing with for-profit business that seek to attract this same audience.

Successful association marketing must include a combination of email marketing, news-generating activities, content marketing, bylined content, thought leadership and executive visibility.

Warner understands the complexity and issues facing trade association marketers. Our team is ready to be your partner in reaching your association’s communications and marketing goals.

Warner has deep expertise and experience working with leading industry trade associations. We have helped launch new global training standards; educated markets on the benefits of professionally sourced and installed products; designed custom information products such as industry indexes, e-books, webinars and podcasts; and created programs focused on attracting and building membership among millennials.

Our communications programs and services include:

• Developing and communicating key messages to target markets
• Securing print and broadcast coverage of expert commentary by association leadership
• Media training for trade association leaders
• Drafting blogs, case studies, bylines and social media content
• Creating and promoting national industry “days of observance”
• Creating custom, media-genic information products including indices, surveys and industry reports
• Developing member-focused educational resources such as e-books, podcasts and webinars

See our case studies to learn more