MacroFab, a leading electronics manufacturing services provider, needed higher visibility for its software-driven approach. The company partnered with Warner to elevate its brand through strategic media relations.

Warner executed a comprehensive media relations program to insert MacroFab's perspectives into timely industry conversations. Over 12 months, the team secured over 60 pieces of coverage, including  executive interviews, bylined articles written by Warner, and podcast appearances. 

Warner positioned MacroFab's CEO as a thought leader in the manufacturing, nearshoring, and reshoring realms by strategically aligning him with pertinent news cycles, gaining coverage in top trade outlets as well as tier-one business and technology media. The company's share of voice increased 14 percentage points YoY.