The effectiveness of a campaign regardless of medium is whether or not it moves the audience to action. A project can have all the numbers and metrics in the world, but none will actually mean anything unless the people it’s targeting do what they’re meant...
Continue ReadingA traditionally male-dominated field, the supply chain & logistics industries are beginning to see more and more women rising to the top, with their numbers steadily increasing over the last few decades. Not only are these leaders making waves in the industry, they’re also paving...
Continue ReadingAn industry that touches almost everything in the economy for both consumers and corporations, logistics has become crucial to our everyday lives. From transportation of warehouse materials, to amazon delivery and UPS, logistics is necessary for the flow of goods and services. What makes logistics...
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