For almost a decade, Warner Communications has been working with the International Window Film Association (IWFA) to educate consumers and trade professionals about the many benefits of professionally installed window film. Warner Communications established National Window Film day, developed and produces the IWFA’s quarterly member e-newsletter, The IWFA View, launched the organization’s robust social media presence, and has developed webinars, podcasts and e-books for the IWFA to continually inform builders, architects, facility managers and consumers. The results are ongoing and positively impacting the manufacturers and dealers of window film.
Consumer Engagement, Trade Engagement
June 23, 2018