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Voltaire

Voltaire Ltd. (NASDAQ: VOLT), a leading provider of grid backbone solutions in the data center, relies on Warner Communications to raise its international profile. The Israeli company, with US headquarters in Billerica, MA, enables companies’ computer applications to run faster and more smoothly, without bottlenecks. Major financial services, media and entertainment, research/education, manufacturing, and government organizations depend on Voltaire’s switches, routers, and network virtualization software to power up their applications.

Voltaire engaged Warner Communications in the year before the company went public to help bring more attention to its new offerings for an expanded set of clients. We began by promoting the launch of the company’s first-of-its-kind GridVision™ Enterprise software—seeking to strengthen the company’s relationships with key trade press and analysts. Later on, we launched a new switching solution to further differentiate Voltaire with journalists and analysts alike.

As Voltaire began planning for an initial public offering, Warner helped the company stay in the news with several product, client and corporate announcements, as well as guest article placements. One competitive differentiator for Voltaire is its reliance on InfiniBand interconnect technology, which dramatically speeds critical applications, such as advanced trading. When Voltaire, HP and Intel announced a new solution to enable “lightning-fast” trading through the Reuters market data system, Warner orchestrated a jam-packed day of press briefings, resulting in impactful features in trading and financial services technology media.

The Warner-Voltaire partnership has continued full-force since the company’s initial public offering in July 2007. Warner has been introducing Voltaire’s chief executive officer to influential financial media—such as Barron’s Online, Financial Times, and TheStreet.com. Please click here for a sample of the business coverage that Voltaire is achieving with Warner’s help—an interview with TheStreet.com’s Gregg Greenberg.

Click here to view the segment.

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