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Outsell

With the help of Warner Communications, journalists rely on commentary from the analysts of Outsell, Inc. to receive the latest news from Google, McGraw-Hill, Elsevier and other information companies. Outsell of Burlingame, CA is the leading research and advisory firm providing actionable market analytics for the $380 billion information industry—which includes search engines, news and trade press, publishers, research firms, and others that make information available to businesses.

Outsell engaged Warner to raise its profile in trade and top-tier media as a business development tool in 2005. To the present, Outsell has relied on Warner to showcase the firm’s uniquely deep data and analytics, and make it possible for analysts to be quoted through “quotable quotes." Warner has generated corporate profiles that demonstrate the company’s unique business model and has brought Outsell’s founder and various analysts on press tours in New York and California, provided robust media training to Outsell’s analyst team, and implemented an aggressive press release and media pitching program to groom the company as a resource.

The New York Times, USA Today, BusinessWeek Online, Forbes.com and other influential media now routinely quote Outsell on the events of the day—from the latest bid for Yahoo by Microsoft to Tribune Company’s digital strategies. And when Outsell publishes research and predictions on the information industry, media ranging from BtoB to MediaPost are primed to report on it.

Warner has achieved profiles of the firm in BusinessWeek Online, the San Francisco Business Times, Entrepreneur and The Wall Street Journal.


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