M2M Case Studies
Cumberland Farms
ThomasNet
Arborjet
   
   
   
 
 
   

Marketing to Millennials Case Study

 

Limitless Horizons

While most young people are still learning to navigate the roads behind the wheel of a car, Matt Guthmiller became the youngest person to circumnavigate the globe, in a single engine plane solo, at 19 years old. By undertaking this challenge he aimed to inspire other people to attempt ambitious endeavors, and raised money for Code.org, a charity that funds computer science education, furthering the notion that kids can accomplish or build anything they dream. Warner launched this story to the world with a mission behind the journey – you can do anything you dream and help others in the process.


Sample Media Coverage

CBS This Morning
USA Today
Popular Science
NBC News
   

 

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