Marketing to Millennials Case Study
We take great pride in having created the Believe and Achieve Scholarship Program for Cumberland Farms which awards scholarships and nurtures the future of young people in the communities they serve. The program provides thousands of dollars in college scholarship money to financially eligible high school seniors who display exemplary academic performance. Since the program began in 2006, the company has awarded
over $900,000 in scholarships to nearly 1,000 college-bound high school students. In 2014 alone, the Believe and Achieve program awarded $130,000 in scholarships to 130 deserving high school seniors across ten different states.
Sample Media Coverage