Major 2012 Product Launch -- Performance Counts!
Compuware (Nasdaq:CPWR) is a recognized industry leader in Application Performance Management (APM), helping over 4,000 companies improve operations and drive revenue across the globe. Warner Communications was engaged to elevate the company’s profile across the U.S. and to secure top tier coverage with technology media. Historically, Compuware has combined their most important product announcements into a “Spring Launch” and Warner’s mission was to deliver premier feature coverage with IT press to increase awareness and generate new business leads.
Warner was also tasked with introducing “Compuware APM,” a new brand for Compuware that combines its Gomez and dynaTrace solutions under one product brand that unifies the company’s application performance management offerings. We used the Compuware’s important 2012 spring product launch to garner significant coverage of the new products and the new brand.
Warner targeted influential media for briefings, engaged in a comprehensive media outreach program, secured interviews for Compuware executives and successfully “turned media heads” to deliver industry-leading feature coverage for Compuware.
Articles appeared across a wide spectrum of technology publications to reach Compuware’s key audiences, including C-Suite executives, application developers, quality assurance, testing and production professionals, and line-of-business decision-makers. Warner’s work provided important support to the ongoing success of the Compuware APM business unit.