A new, natural mosquito repellent that is effective and decorative has hit the market! It was time to announce the launch of the Terminix® ALLCLEAR® Mosquito Mister Lantern with Naturals from Universal Pest Solutions and proclaim it the new must-have for
clearing mosquitoes away naturally during the summer of 2012, one of the worst mosquito seasons in more than a decade. Warner Communications vowed to help consumers beat the bite and delivered a brand awareness campaign for the new Mister Lantern that encompassed a launch program supported by a media tour, a blogger outreach program, traditional media relations, radio giveaways, and social media curation.
Warner created a real “buzz” for the Lantern, earning multiple millions of impressions in top tier consumer and vertical publications and engaging thousands of new fans. Highlights included coverage in Woman’s World Magazine, NBC Philadelphia, All You, Living Well, NJ Monthly, WIRED.com Cottages & Gardens, Casual Living, the Los Angeles Times, Orlando Magazine, Popular Science Radio, with This Old House and on ModernMom, and more. Warner also secured a Lantern giveaway with the largest gardening community in the nation, the National Home Gardening Club, on their Facebook page. The contest was a hit with the Club’s nearly 90,000 fans; there were an astounding 5,119 entries!
This hit-the-ground-running campaign achieved outstanding results with over 850,000,000 impressions, an engaged Facebook community with nearly 2,000 new fans, and an increase in website traffic by 400 percent in just five months!