NineSigma is the global leader in Open Innovation (OI) services. They turn to Warner to ensure their target market is aware of their latest news. The company helps leading organizations in every industry to leverage “the global brain”- identifying new solutions, IP, technology or processes that accelerate R&D (outside of their corporate walls, and even beyond their industries) and then incorporate it in ways that drive strategic advantage and market leadership. They do this through managed services as well as through their social media innovation site, NineSights.
Open Innovation is a complex concept – and the influencers that NineSigma want to reach are not easy targets. The Warner Communications team understands the technicalities and nuances of the OI market and we know the players as well as any insider. Warner successfully secured coverage of NineSigma in top-tier business publications from Forbes.com, Harvard Business Review, Inc and Wall Street Journal to vertical market publications in industries NineSigma serves. These include Food Manufacturing, New Technology Magazine, Innovation Management and Industry Week.
To complement NineSigma’s traditional media relations program, Warner recommended a social media campaign to reach deeply into active and vocal communities of influence online. We crafted a LinkedIn program focusing on NineSigma’s most important innovation leaders in their own groups while expanding the content, engagement and impact of NineSigma’s own LinkedIn group. We also integrate the traditional with the social aspects of NineSigma’s program – supporting their internal teams’ use of twitter and LinkedIn to amplify the impact of every announcement and piece of media coverage within its respective target audience.
In short – Warner integrates traditional public relations and it’s proprietary #StrategicSocialTM media program to deliver results that align with and support NineSigma’s business goals.